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Brand

Terminology

Shared words so a monitoring wall, an analytics cockpit, an admin console, and a product ops board can be composed without forking the language.

Use these terms in UI, specs, and conversation. The Never say column is for product copy and component names that operators see. Internal engineering names may differ; do not leak them into the instrument.

Glossary

TermMeansNever say
CanvasComposing surface of a dashboard pagepage body, workspace
RailPersistent vertical region (nav, filters, inspector)sidebar in product copy
PanelBounded region with one jobcard-as-layout (card is a visual treatment)
MetricSingle quantitative readingKPI in UI; number
DeltaChange vs comparison pointdifference; up/down alone
SparkCompact trend in a metricmini chart
InsightSentence the system asserts from dataAI summary as a label
FilterControl that narrows the queryrefine; don't call search a filter
RangeTime or numeric intervalperiod; window
CommandUser-initiated action, often from paletteshortcut (that's the key); task
PulseLive or near-live feedrealtime badge unless actually realtime
StaleExceeded freshness SLAold/outdated — use stale + timestamp
EmptyValid state with no rowsno data as a dead end
Densitycompact / standard / roomycomfortable; tight

How to use the table

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